We live in a world that is increasingly detached from nature. Modern kids live “connected” to electronic devices (TV, ipads, computers) through which they see, from the comfort of their beds, the reality that surrounds them. It is time to reconnect with nature and discover the fun of venturing into the wild. Project Wild Thing is an original initiative that aims at supporting children (and adults) to go outdoors to enjoy the magic and diversity of our planet. Watch the movie, read the manifesto, swap some screentime for naturetime and contribute with your wild ideas.