The nature guiding profession is not an easy one. Taking people on safari is not like being a tourist guide in Paris, Berlin or New York where you know that iconic buildings and monuments will always be there. Going on safari involves an element of surprise and requires a dose of luck. While trying to please clients, safari guides must also keep in mind the need to respect the environment, abide by natural parks’ rules and act with solidarity towards fellow guides. All these are reasons why a Code of Ethics for the nature guiding profession is so important. Interpretives Guides Society just adopted its new Code of Ethics which aims at being a compass for guides and nature enthusiasts when going on safari. As voluntary rules let’s hope this Code of Ethics inspire a new conservation-oriented generation.